What The Mandalorian Can Teach Us About PR

As you may have picked up from our Instagram, we’ve got a few Star Wars fans here at 3Points. So, unsurprisingly, we were swept up in The Mandalorian craze towards the end of 2019. For those of you who only know the Baby Yoda memes, The Mandalorian is a Space-Western series on Disney+ about a bounty hunter (the titular Mandalorian) navigating the Star Wars universe just after the events of the original trilogy. But can a gunslinging (ok, blaster-and-flamethrower-slinging) galactic bounty hunter actually teach us some lessons about PR? You better believe it!

Here are a few ways that the Mandalorian — and The Mandalorian — sets an example for good PR work. [This post will contain mild spoilers for Season One of the show.]

Look the part

It goes without saying that branding is crucial in PR. You could have a great new product, but if you don’t look the part in your physical and digital presence, people will be less likely to trust you. Invest in design to make sure your materials look good. Make sure your social profiles have a consistent look and feel. Spend that extra bit of effort to present your firm/product/self as professional, experienced, and skilled.

Provide something of value

Offering value is important in any industry, but it’s particularly important in PR, where the value is not always obvious, at least in a measurable way. Know your industry so you can know what is valuable in said industry. Keep up-to-date on the latest communication trends. And, as simple as it sounds, ask your clients or audience what is valuable to them, then work towards providing that.

Build relationships

PR is all about relationship-building. That is most obviously true in the media relations aspect of the business, but a strong network helps in a variety of ways. We’ve gotten numerous new business referrals from friends of the firm, we’ve worked with partner agencies and freelancers for services that we can’t provide ourselves, and we’ve even made introductions that have led to acquisitions for our clients. Get to know not only the audience you’re trying to reach, but others in your industry, your city, and your galaxy — you never know who might be your ally when you’re facing a battalion of stormtroopers, literally or figuratively.

Stick the landing

One of our values at 3Points is precision, and we pride ourselves on sticking the landing every time. Of course, you want to stick the beginning and middle too, but we all know that obstacles and setbacks are sometimes unavoidable. If you run into issues in the middle of a campaign, you can often still salvage the situation and achieve a positive result with hard work and ingenuity (and maybe, as stated above, some help from friends). By ending strongly, you can leave your audience with the lasting impression that you want.

Under-promise, over-deliver

In PR, while it’s important to aim high (insert your own stormtrooper aim jokes here), it’s also important to manage expectations. Whether you’re talking to a client, a reporter, or end-user, making a promise you can’t keep is just about the worst thing you can do for your reputation. Instead, make sure your audience forms realistic expectations, then gain trust by not simply hitting those expectations, but exceeding them.

Do the right thing

PR is not just about trying to present the best version of yourself — it’s about trying to live up to that best version of yourself. The best PR is authentic, and it’s easy to be authentic when you know that you are doing things the right way. If you do the right thing, even if it makes things more difficult in the short run, you will earn a positive reputation in the long run. And at the end of the day, a positive reputation is what we all want to hang our hat — or helmet — on.

To learn more about the services 3Points provides (sorry, they don’t include bounty hunting or blasting), please visit our website or get in touch at info@3ptscomm.com.

PR & Communications for Fintech & Chicago Tech. www.3ptscomm.com