Money Moves: Designing Financial Rebrands

CBOE and Bats vs Cboe Global Markets — “The Hybrid”

Context

Design

Old CFTC vs new CFTC — “Patriot Grids”

Context

Design

Wells Fargo — “19th Century Meets 21st Century (in Vector Form)”

Graphic arrangement from “The Financial Brand” (https://thefinancialbrand.com/80290/wells-fargo-logo-rebrand/)

Context

Design

DRW — “What’s in a Name?”

Context

Design

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