Meet our newest spring intern, Juliet Sage

At 3Points, we pride ourselves on having a team with dedication, great judgment, and sound insights. Never before, however, have our team members’ names foreshadowed those qualities — until Juliet Sage, our newest spring intern, joined the team this past month.

Juliet is a junior at Northwestern, studying learning and organizational change, business institutions, integrated marketing communications, and leadership. Learn a little more about Juliet and her insights below.

You’ve already amassed a great deal of marketing experience for a college junior — what are some of the key lessons you’ve learned so far?

One lesson that I have learned is the value of accurately balancing the art and science of marketing. In today’s increasingly data-driven world, it is incredibly challenging to blend data-determined strategies with emotion in advertising campaigns. When I began working in marketing strategy, I struggled with choosing between following the data or my gut reactions. Ultimately, I have grown to understand that it isn’t a choice; data and successful marketing go hand-in-hand, and data, if used correctly, can render advertisements more emotionally impactful.

Another key marketing concept that I have been grappling with is whether or not advertisements can do good. More and more companies are associating their brands with social causes and political movements. I have found myself questioning whether brands align with “good causes” for the sole purpose of generating profits, or if they genuinely seek to ameliorate the world’s most pressing issues. Several years ago, the Always #LikeAGirl campaign struck me as inspirational and pulled at my heartstrings, but I remember asking myself if the company’s feminist messaging was backed up by concrete actions in support of women’s rights or if the messaging was simply used to grow revenue. I have come to the conclusion that advertisements cannot do good on their own, as they must be coupled with authentic, altruistic, and impactful action.

What are you most excited to learn in your time at 3Points?

What’s your favorite class you’ve taken at Northwestern?

What do you like to do outside of your classes?

When I finally get home, I’m most likely in the kitchen cooking dinner for myself and my roommates. I pride myself on my whole roasted chicken and crispy brussels sprouts, and my friends and I love sitting down together for a family-esque dinner. I have my first Blue Apron box coming this week, so we’ll see how that goes!

Coming from New York, what have you enjoyed most about Chicago?

The Chicago food space is also exciting, and I love heading downtown to try new and trendy restaurants. After being in the Chicagoland area for almost three years, my favorite spots are Ema, Sunda, The Publican, and RPM Italian. I’m also a brunch aficionado; with Summer House Santa Monica, Hutch, and Beatrix, Chicago poses significant competition to the New York City brunch scene.

PR & Communications for Fintech & Chicago Tech. www.3ptscomm.com