Get to know our Winter PR Intern, Madeline Hayden

What interests you about PR and communications?

I have always had a knack for writing, so PR and communications is fascinating to me because it is built on the foundation of storytelling. I was also drawn to PR because of the relationship aspect. I find the process of building and maintaining relationships with clients exciting and rewarding. PR and communications careers are unique because you can become involved in any industry. Whether it be health, technology, or any field in between, there is always a need for PR. It makes for an adventurous career.

What are you most looking forward to learning at 3Points?

I am looking forward to developing a deeper understanding of this multifaceted industry. It will be so beneficial to see the process of a project from start to finish. I plan to push myself to strengthen my communication skills and elevate my writing. I am eager to apply what I learn to assist my team in making our clients’ goals a reality.

What is your favorite class you took at Minnesota State University, Mankato?

My favorite course was called Basic Mass Media Writing. I enjoyed the class because of the professor. He treated the class as if he were a client — he set strict deadlines and created a real-world environment. This was my first taste of public relations, and I was hooked. My professor set a high standard that helped prepare us for the fast-paced work atmosphere. I developed a broad understanding of PR writing, and truly enjoyed writing every press release, case study, and interview we were assigned. To this day I still use his lecture notes and material to guide my writing!

Back in school, you held a leadership role in your school’s PRSSA chapter. What inspired you to start getting students involved in PR/why do you think it’s important for students to get involved in PR?

I was the Public Relations and Social Media Chair for my chapter. Becoming a PRSSA member was a pivotal point in my life. I was able to befriend students with the same career interests who were also dedicated to preparing for the future. PRSSA helped build a foundation for what to expect in the business world. I chose to run for the chair position because I wanted to increase students’ awareness of the organization. In previous years, PRSSA was not well-known around campus, so I pledged to educate students, specifically mass media students, about the benefits of PRSSA and the importance of preparing for life after graduation. Members have the advantage of making industry connections and strengthening their PR skills in an environment other than the classroom.

What are you most looking forward to about living in Chicago?

I love food, so I am eager to explore all of the restaurants Chicago has to offer. From the hole-in-the-wall spots to the city’s most popular, I want to try them all. I am particularly interested in visiting The Bassment Chicago. It is a speakeasy-esque music lounge that is only accessible through a hidden door. I’m looking forward to it’s novelty experience. I come from a suburb outside of Minneapolis that does not have a wide variety, so I’m ready to enjoy a meal from a restaurant other than Applebee’s or Chili’s. My go-to appetizer is beer cheese pretzels, so I plan to hunt down the best in the city.

Last question: what is your favorite food from the famous Minnesota State Fair?

My favorite State Fair food is Sweet Martha’s Cookies. [Editor’s Note: Excellent choice.] They are fresh out-of-the-oven chocolate chip cookies that are served in a huge bucket. Add a glass of milk and it’s the perfect combo! Fun Fact: The Sweet Martha’s cookie stand can bake up to 3 million cookies a day and brought in $4.3 million in cookie sales in 12 days during the 2017 fair season.

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