B2B or Not 2B: A Look at What Makes B2B and B2C Communications Similar

  • B2B stands for business to business. A B2B business is one that markets its products to other companies. One example: a company selling an email marketing platform.
  • B2C stands for business to consumer. A B2C business markets to individuals. One example: a company selling an electric toothbrush.
Source: https://postcron.com/en/blog/b2b-marketing-and-b2c-marketing/

Both are about people.

Both assume a certain level of knowledge about a problem.

Some communications can be both B2B and B2C.

Both require establishing the company narrative.

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