A Beginner’s Guide to PR Analytics, Part Two: Social Media

Native Analytics

Like Medium and YouTube, as mentioned in our owned media post, many social media channels have their own built-in analytics platforms that are completely free. (Some might say that Medium and YouTube are social media channels themselves, but that’s a topic for another blog post.) For example, Facebook business pages have an “Insights” tab and Twitter has its own analytics site.

  • Updates lists engagement metrics for each post published from your page, and also provides a customizable timeline of how many impressions and engagements your page has received overall within a given timeframe.
  • Followers shows follower growth for your account, and then, like the Visitors tab, provides a demographic breakdown of those followers.

Third-Party Tools

Again, the statistics described above are all available for free within your social media account(s). There are also many third-party tools available as well, which can provide a deeper level of analysis. I won’t get into all of them here, but I’ll provide a quick example.

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