A Beginner’s Guide to PR Analytics, Part Two: Social Media

Native Analytics

  • Visitors shows traffic metrics (page views and unique visitors) and demographic data (location, industry, seniority, and more) for visitors to your page. This data can be adjusted over a number of different timeframes.
  • Updates lists engagement metrics for each post published from your page, and also provides a customizable timeline of how many impressions and engagements your page has received overall within a given timeframe.
  • Followers shows follower growth for your account, and then, like the Visitors tab, provides a demographic breakdown of those followers.

Third-Party Tools

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