A Beginner’s Guide to PR Analytics, Part One: Owned Media

Website Analytics

Blog Analytics

Video Analytics

  • Completely customizable reporting timeframes, spanning the full lifetime of your channel.
  • Views and watch time, so you can see not only how many people are clicking to your video, but how much of the video they are actually watching.
  • A “traffic sources” report where you can see how people are finding your videos, whether from related videos, YouTube search (bonus: you can even see which specific search terms led viewers to your video), external sites, etc.
  • Numerous engagement metrics, such as subscribes, likes and dislikes, comments, and shares.



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