Welcome back to our conversation about diversity, equity, and inclusion (DEI) with Candace Washington of Pivotal Impact. For Part One of this blog, please click here. In Part Two, below, Candace discusses measuring success, changing everyday behaviors, and more. (The conversation has been lightly edited for readability.)

What is the top misconception that organizations have related to equity before you start working with them?

We’ve seen that there’s often confusion around equality and equity. Many people don’t know the difference when they start this journey. Equality means things are the same on all levels for each person. Organizations need to understand that equity in the workplace is about everyone receiving fair treatment; when equity exists, people have…


In recognition of Black History Month last month and Women’s History Month this month, and of the reminders they bring about the work we all can do to make sure that our spaces are inclusive, 3Points’ Katie O’Shea spoke with Candace Washington, the founder and CEO of Pivotal Impact. Pivotal Impact is a talent and organizational development consulting firm that helps emerging leaders build the skills to navigate workplaces and helps organizations build and maintain diverse, equitable, and inclusive cultures. Like 3Points, Pivotal Impact has a particular focus on helping fintech organizations.

Keep reading to learn more from Candace about…


We always enjoy hearing about our 3Pointers’ passions and hobbies outside of work — especially when they are able to take the skills they learn and grow in their 3Points role and apply them to outside interests. One great example of that is our design lead, Jeffrey, who has used his design skills — and social media savvy — to build an impressive side gig in the world of pro sports. We asked Jeffrey to share his story below.

Everyone has an origin story.

The more I’ve grown up, the more I’ve learned the unfortunate truth: many people do not…


One of the key challenges of 2020, for 3Points and almost any other business, was how to continue doing the things that have led to success in the past when the present is so different and the future is so uncertain. That certainly goes for our services, which had to be adapted (or created) to be 100% virtual. But it also applies to our internal operations and structures, such as our internship program.

Our interns have played an important part in our growth in recent years, with multiple interns becoming full-time employees, and one even becoming a client. So while…


As we’ve gone through the holidays and into a new year, 3Points has been thinking a great deal about T4Youth, a charitable table tennis tournament our firm has been involved with since its inception in 2014, which up until this past year was held annually in November.

For seven years, the tournament has brought together members of Chicago’s tech community in a round-robin tournament, connecting them with, and raising funds for, aspiring young technologists in low-income circumstances.

Like any charity with large in-person events that drive a substantial portion of fundraising, T4Youth has tried its best to adapt to our…


As a 3Points intern, you truly are immersed into the company culture from the first day you step into the office (or, now, log into the Google Hang). Interns are quickly given meaningful work to dig into that gives value to the company and its clients, and are also given the opportunity to directly interact with CEOs and heads of marketing. We’re very proud of our intern program, and we’ve loved seeing so many past interns grow in their careers after 3Points.

One intern in particular, Nick O’Brien, took what he learned from 3Points and co-founded a startup of his…


With the COVID-19 pandemic, a lot has changed this year, but we’ve worked hard to ensure that the services we provide clients remain high-quality even as our team moved fully remote. For a PR firm that absolutely flourished, like many of us, in face-to-face situations, where we would draft off each other’s positive energy, this has required a major evolution. We’ve found new digital ways of collaborating and connecting with clients. We’ve spent more measuring impact and rethinking previously-proven PR strategies. We’ve even successfully launched a fully-remote offering, with Virtual Panels-as-a-Service (VPaaS).

When it came time to add additional team…


As podcasts continue to grow in popularity, businesses are finding new ways to utilize them. Whether it’s listening to them for business strategy or industry knowledge, producing a podcast of their own, or appearing on them as a guest, many businesses are adding podcasts to their business development strategy. 3Points Account Manager Nicole Hopkins and PR Strategist Anne Riley did some further research as to why podcast appearances are a strategic way to elevate your organization’s reputation and increase brand trust.

When using media relations as a tool to build your brand, many B2B companies jump right to focusing on…


Last year, our design lead, Jeffrey Rabin, wrote about how design has changed and evolved over the past few decades. But it’s important to note that design — and marketing — trends don’t solely move forward: they often reach back into the past as well. Jeffrey’s design team partner, Jessi Simpson, examines the broader trend of nostalgia marketing in the blog post below.

Nostalgia and Generating Revenue

Since the beginning of the COVID-19 pandemic, I have comforted myself by reflecting on old memories to regain a feeling of normalcy. When I reflect on the past, I feel nostalgic. Nostalgia, as defined by CogniFit, is…


We’ve all heard the old saying that, “there is no such thing as bad publicity” — the thinking being that any publicity boosts your awareness, which leads to a larger prospective audience. For those of us who work in PR, that cliche is pretty easy to disprove. While awareness is important for businesses, awareness without credibility does not help your brand. Thus, having your clients in the news for the wrong reasons is a huge headache for PR folks.

At 3Points, we’ve been thinking about a more interesting question: is there such a thing as too much PR, even if…

3Points Communications

PR & Communications for Fintech & Chicago Tech. www.3ptscomm.com

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