3Points Earns Silver: An Eventful Year in Review

  • Our longstanding relationship with OptionsHouse helped them achieve a $725 million purchase last summer by E*TRADE. This was the largest recorded fintech exit of 2016 in Chicago.
  • Our client Trading Technologies completed its most successful blog series in the company’s 22-year history, called “Wizards of Today’s Markets.” This series featured Q&As with TT’s CEO, Rick Lane, and trading legends Don Wilson, Blair Hull, and Ray Cahnman, as well as the author of the Market Wizards books, Jack Schwager. This exposure through the blog series led to increased media interest in TT and a feature piece with Mr. Lane in the Financial Times.
  • We are helping guide the Chicago Stock Exchange (CHX) through a tricky international acquisition by a group that includes multiple Chinese companies. CHX has never been more globally relevant, and 3Points has diligently worked with leading publications such as the Wall Street Journal and Bloomberg to ensure that the deal is reported on accurately.
  • We used earned media as our main vehicle to establish David Widerhorn, CEO of Neurensic, as an industry expert on AI. With our assistance, Neurensic, a regtech AI startup, landed high-quality media placements, including a spot for Mr. Widerhorn on the “Inc. 30 Under 30” list in 2016, raising the profile of both the company and Mr. Widerhorn.
  • We are one of three founding members of a local charity event, T4Youth. The table tennis competition seeks to foster connections within the Chicago technology community, while supporting the Chicago Tech Academy, a local STEM high school. For the third-annual T4Youth competition this past November, 3Points played a key role in helping the event raise an all-time high of more than $101K.
  • In its seven years of business, 3Points has seen annual growth in its client base, headcount, and revenue. Despite our relatively small team, we have managed to activate earned, owned, and social media channels in such a manner that our clients have been acquired for sizable amounts. We also remain strongly committed to bringing awareness to the education gap Chicago faces through initiatives such as T4Youth, and plan on continuing to do so.
3Points Principal Drew Mauck at the PR World Awards at the InterContinental in San Francisco

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PR & Communications for Fintech & Chicago Tech. www.3ptscomm.com

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