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As podcasts continue to grow in popularity, businesses are finding new ways to utilize them. Whether it’s listening to them for business strategy or industry knowledge, producing a podcast of their own, or appearing on them as a guest, many businesses are adding podcasts to their business development strategy. 3Points Account Manager Nicole Hopkins and PR Strategist Anne Riley did some further research as to why podcast appearances are a strategic way to elevate your organization’s reputation and increase brand trust.

When using media relations as a tool to build your brand, many B2B companies jump right to focusing on getting covered by the big-name, national business publications — we’re talking about the Wall Street Journal, New York Times, Financial Times, etc. The reality is that if you are not an already well-established company in your respective industry, your company’s news and thought leaders won’t be high on these publications’ coverage list. What some companies don’t realize is that aside from mainstream and traditional media, there are other paths that can be equally conducive to helping build your business and brand — like podcasts. …


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Last year, our design lead, Jeffrey Rabin, wrote about how design has changed and evolved over the past few decades. But it’s important to note that design — and marketing — trends don’t solely move forward: they often reach back into the past as well. Jeffrey’s design team partner, Jessi Simpson, examines the broader trend of nostalgia marketing in the blog post below.

Nostalgia and Generating Revenue

Since the beginning of the COVID-19 pandemic, I have comforted myself by reflecting on old memories to regain a feeling of normalcy. When I reflect on the past, I feel nostalgic. Nostalgia, as defined by CogniFit, is a phenomenon that invades us when we think of the past. It is often distorted and an idealization of the past; humans often selectively remember, keeping only the best aspects and forgetting the bad ones. Nostalgia is a strong, powerful feeling that leaves us feeling attached, happy, and reminiscing. Many things trigger nostalgic phenomena in our brains, including trauma, depression, and anxiety — all of which are common afflictions during these quarantine times. Nostalgia manifests when we see sentimental objects like old photographs, outdated technology, and clothing from past decades. …


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We’ve all heard the old saying that, “there is no such thing as bad publicity” — the thinking being that any publicity boosts your awareness, which leads to a larger prospective audience. For those of us who work in PR, that cliche is pretty easy to disprove. While awareness is important for businesses, awareness without credibility does not help your brand. Thus, having your clients in the news for the wrong reasons is a huge headache for PR folks.

At 3Points, we’ve been thinking about a more interesting question: is there such a thing as too much PR, even if it’s all good PR? At first glance, the answer seems obvious — who ever wants less good news? This is maybe not what you’d expect a PR professional to say, but in some cases, you may indeed want to slow your roll with PR. …


As 3Points launched 10 years ago in the derivatives trading space, it was fitting that our first client was Hehmeyer — then known as HTG Capital Partners. Founded by Chris Hehmeyer, who is literally a Hall of Famer in the futures industry, the firm has been at the forefront of derivatives for decades. So it was noteworthy when Hehmeyer transitioned completely to cryptocurrencies earlier this year.

David Nuelle has been a managing director at Hehmeyer for over seven years, and he also joined the interim board for the Global Digital Asset & Cryptocurrency Association (Global DCA), a new industry self-regulatory association. We spoke with David recently about where cryptocurrency is at, why Hehmeyer made its transition to focus on it, and why now is such an important time for the industry. …


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The financial markets are a complex, ever-changing ecosystem, and that is one reason why we at 3Points are proud of the industry expertise we’ve built up in our fintech practice. But just because there is a lot to learn doesn’t mean that financial education has to be intimidating or dry. Two of our 3Pointers, Delilah Bennett and Katie O’Shea, recently discovered that their hobby of playing Animal Crossing had more overlap with the financial markets than they ever expected.

Whether you’ve heard about the game, you play, or your kids play, the whole world has been talking about Animal Crossing: New Horizons during this pandemic. In fact, the Nintendo video game sold 22.4 million units from its release in March 2020 to the end of Q2. …


Like many things, our “Flipping the Script” series was put on pause earlier this year as we attempted to navigate a business environment unlike any we had ever seen. But we have not stopped having conversations with our new media contacts, who are not only adapting to our new reality themselves, but by the nature of their jobs are exploring the stories and trends of many others throughout the pandemic.

With that in mind, the return of our Flipping the Script series features Scott Kitun, CEO of Technori. 3Points CEO Drew Mauck spoke with Scott recently over Google Hangout, discussing the Chicago tech scene, startup culture, and more. …


PaaS me the Mic Industry Panels in a Virtual World

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The COVID-19 pandemic has caused a great deal of medical and economic turmoil across many different locations, economies, and industries. It has been a difficult time to navigate not just for all of us as individuals, but as businesses as well.

The pandemic ravaged the business world we once knew — conferences, events, and other networking gatherings have been canceled or ineloquently transitioned to “virtual,” leaving nearly every industry feeling shaken and disconnected. …


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This piece initially appeared in Drew Mauck’s LinkedIn newsletter, “Communication Breakdown”.

After my sophomore year of high school ended in 1994, my summer goals were about what you’d expect from a 15-year-old boy: I wanted to play soccer, chill on the beaches of Lake Michigan’s western shore, and devour bags of Doritos Cool Ranch. My mother, however, thought I should get a job. So she introduced me to one of the great early influences of my life, a man who had an incredible ability to connect and inspire: Hecky Powell, founder and owner of Hecky’s BBQ in Evanston, IL.

Upon entering the takeout-only restaurant, dishwashing was my first task, with the greasy pots and pans stacked to the ceiling. I realized later that, as I stood there surveying the industrial-sized sinks and washing tools, Hecky had presented me with my first lesson in business: you had better be primed to get your hands dirty — or in this case, greasy — if you’re planning on success. …


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We love the capital markets, but we can admit that the industry is not always known for its aesthetics. …


This piece initially appeared in Drew Mauck’s LinkedIn newsletter, “Communication Breakdown”.

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Last Dance promotional image from ESPN

Stepping into the vacuum of a spring without live sports, the provocative, revealing, and disputed documentary, The Last Dance, has been the dominant sports content of the past month. …

About

3Points Communications

PR & Communications for Fintech & Chicago Tech. www.3ptscomm.com

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